Fractional CMO · COO · CEO
Brand & creative
executive.
Amy partners with brands, agencies, and media companies as a fractional executive. The focus is always the same: sharpen the positioning, build the structures to deliver on it, and drive commercial growth.
Build it, fix it,
hand it off.
She builds brands from scratch, leading positioning, narrative, creative, and go-to-market from day one.
Over the past decade she's led creative and growth work at R/GA, founded and scaled the agency Vocabulary from two people to fifteen, and steered This Place through M&A — working alongside clients like PepsiCo, Nike, Spotify, Verizon, and Scott Galloway along the way.
What she does
- Positioning, narrative, and go-to-market for new and growing brands
- Building and restructuring marketing and creative teams
- Creating real processes and efficiencies — not just decks
- Hiring the right leaders and partners
- Leading rebrands and creative resets
- Bringing order, taste, and momentum to messy moments
Selected clients & collaborators
PepsiCo
Nike
Spotify
Verizon
Scott Galloway
JPMorgan Chase
Samsung
Disney
Goldman Sachs
Academy of Motion Picture Arts & Sciences
Wieden+Kennedy
Giada De Laurentiis
Currently building
Major Minor
A creative and branding agency where Amy is Managing Partner. Site coming soon.
Headshot Studio
Executive and team headshot sessions. headshots.takesallkinds.com →