Experience

A decade building and
fixing brands.

From global agency floors to founding her own shop, Amy has led creative, growth, and operations for companies ranging from scrappy startups to Fortune 100s.

2016–Present Fractional Executive

CMO, COO, CEO

Consults and executes across full-funnel marketing, brand growth, operations, business development, client management, and production.

Select clients: Scott Galloway, L2, Giada De Laurentiis, Machine & Partners, Sophie's Organics
2025 This Place

Managing Director

Prepped a 15 FTE / $15M retail + CX design shop for merger and sale.

  • Led relations with Google; secured $8M in incremental revenue in four months
  • Managed and maintained a profitable P&L; executed scopes, contracts, NDAs, and billing cycles
  • Oversaw HR, recruitment, team comp/benefits, and operations; managed vendor relationships across payroll, legal, and insurance
2022–2024 Vocabulary

Managing Partner

Founding partner of a global creative agency. Scaled the team from 2 to 15, growing revenue 400% and profitability 900%.

  • Founded and built a profitable agency team, scaling to 15 FTEs plus 20 active freelancers
  • Set company priorities, ways of working, and operational and marketing strategy
  • Led key client conversations, sales, and negotiations with C-suite at Fortune 100s and SMEs
  • Oversaw every division — creative execution, finance, ops, people, marketing, IT
Clients: PepsiCo (Lay's, Doritos, Cheetos, Tostitos, Havoc, Munchies), Academy of Motion Picture Arts & Sciences, Nike, Spotify, Wieden+Kennedy, Aerflo, Skin Laundry, C2 Financial
2017–2022 R/GA

Group Director & Director, Client Services

Global digital, creative, and consulting agency. Led teams responsible for creative, production, and media, and communication with C-suite clients.

  • Headed product and services development for Verizon, a $25M account, leading a five-company inter-agency team across creative, production, media, PR, and product
  • Delivered Verizon's 2022 Super Bowl TVC, halftime show app, and B2B design system implementation
  • Led a $15M portfolio spanning JPMorgan Chase, Verizon, and Samsung across branding, product design, live-action, TVC, and live events
  • Directed the Presentation Studio for Disney, Magic Leap, and Goldman Sachs — new business pitches, product launches, and keynotes — improving win rate 40% and team retention 3x
2016–2017 Refinery29

R29 Fellow

Led research, sales ops, sales, and product teams to uncover revenue opportunities, reporting to the Chief Revenue Officer. Identified revenue strategy for the insights agency and affiliate business, and led the annual thought-leadership study Her Brain.

Education & recognition

Leonard N. Stern School of Business, NYU
MBA, 2016 — Stern Scholar; Scott Galloway's Brand Strategy Project of the Year; Teaching Fellow, Brand Strategy in a Digital Age
Washington University in St. Louis
BA with Honors, 2009
Peking University HSBC Business School
Doing Business in China, 2015
Università degli Studi di Padova
Intensive language & cultural immersion, 2007

Awards: Cannes Lions, Clios, Webbys, OneClub  ·  Languages: Fluent in Italian, proficient in Spanish